On a recent afternoon during New York Fashion Week 2017, models, photographers, designers, and stylists took a break to come together and make a united and defiant statement against Trump's executive order restricting immigration from seven, predominantly Muslim countries.
Under art direction of Kloss Films, 80 of fashion’s most recognizable faces - including models Anja Rubik, Adriana Lima, Doutzen Kroes, Maria Borges and Winnie Harlow; photographers Inez van Lamsweerde and Mario Sorrenti; designers Diane Von Furstenberg, Joseph Altuzzarra and Edward Enninful; and fashion activist Bethann Hardison - have proudly stated "I am an immigrant" before the lens and contributed to the production of a short film that will hopefully help creating awareness on the matter.
The video is part of a Wmagazine editorial elaborated by Katherine Cusumano and the effort is part of a series of web content covering the intersection of fashion and politics.
This is a notewhorty events for the fashion idustry that seems to have become aware of being not just a meaningless trendsetter but an intimate form of expression in everyone's daily life and therefore a powerful source of political inspiration.
As an international brand conceived in London and manufactured in Italy, YOJO - as probabily the whole fashion design industry - thrive on cultural diversity and dialogue and therefore stand absolutely against every form of racism and xenophobia... even if triggered by terror.
Let's being people and global citizens first and then fashion professionals. The world needs unity towards change... let's stay united.
The 41st edition of Pure London is just a few days away. The nordic minimalist venue of Olympia Park in central London is ready to host thousands of emerging and trendsetting designer brands to present their collections to industry experts and media.
The UK's leading fashion show organised by Asciental Events and sponsored by industry giants such as DRAPERS, WGSN and HOUSE OF SOLO will pool together press, bloggers, influencers, brands and retailers in a 3-day fashion marathon.
Special hosts of the show will be Alexandra Shulman - Editor in Chief of British Vogue since 1992 - Sasha Wilkins - Blogger and Consultant at Liberty London Girl - and Sara Maggioni - Director of Retail and Buying at WGSN.
With an intricate theme named “Saturated Soul”, the Pure team is also introducing for the first time ever in the histroy of the show a CONCEPT section featuring premium high-end yet unconventional brands. Other intriguing must-see sections will be emerging designers and spirit.
The fashion event will also see a number of ready-to-wear-cutwalks showcasing a number of brands handpicked by the team of stylists at The Production Team and directed by Amy Moosah. Moodboards Theme of the cutwalks will be 'Earthed', 'Design Matters', 'Nocturne' and 'Infusion' with YOJO selected for 3 out of 4 themes.
As for every season the event has attracted an incredible amount of enthusiasm, but this year partecipation is particularly expected to reach record numbers with a massive influx of international characters landing in the fashion capital for the weekend.
We will be at stand G68 of the CONCEPT SECTION (MAIN HALL) eager to show you production samples of our man and woman collection of silk and ceramic accessories.
Come and see us or drop us an email at email@example.com to book a slot in advance.
If Nature could talk, what would it say? We’ve all been told by medias, teachers, lecturers and friends that we have been changing the very balance of the ecosystem in which we live and we all have been informed of the growing concerns that our dump use of resources is causing to the world. But what if we turn all that on its head? What if we could hear what nature had to say on the matter?
Conservation International released a series of seven YouTube videos that give voice to Nature. Here are the videos. It won't take more than 10 minutes to watch them all but they will literally change the way you think about nature... and humans!
Water - Narrotor: Penelope Cruz
Soil - Narrotor: Edward Norton
Red Wood - Narrotor: Robert Redford
Coral Reef - Narrotor: Ian Somerhalder
Rain Forest -Narrotor: Kevin Spacey
Ocean - Narrotor: Harrison Ford
Mother Nature - Narrotor: Julia Roberts
We have heard from Water, Soil, Redwood, Coral Reef, Rainforest, Ocean and Mother Nature and the message is loud and clear. We have got it wrong ever since.
We have always been taught that nature is meant to be exploited and owned. We have been replacing green forests with buildings and offices... trading lands and waters... contaminating soils with the toxic wastes of our factories and wearing some of the rarest and scarcest materials for the sole sake of building up our status quo. Leather, Wood, Coral, Diamonds are just a few of those "lux" materials contributing to damage our world, but - ultimately - should't innovation be all about harmonising our world rather than jeopardising it?
YOJO blends nature with fashion innovation and revamp the ancient manufacturing processes over today's industrial mass-production. Our ceramic bow ties, ties, hadbands and jewelleries come straight from the earth and are all mindfully crafted with the environment in mind. "No deforestation, no sick materials, no animal harassment" is our motto, creativity is the drive.
Visit our concept store and please share to spread awareness.
In April 2013, the eight storey Rana Plaza Building in Dhaka, Bangladesh collapsed, killing 1,138 people and injuring another 2,500. The building housed 5 garment factories where poorly paid Bangladeshi workers made clothing for wealthy and high profile Western clothing labels. The Rana Plaza collapse has been reported as the deadliest accident in the history of the garment industry and the deadliest accidental structural failure in modern human history.
On the day of the collapse the Bangladeshi photojournalist Ismail Ferdous was in Dhaka and took these haunting and chilling images of the collapse and its aftermath. Ferdous’s work featured in this short documentary pays tribute to those who died, as well as those who worked to free people from the rubble. Ferdous also photographed clothing labels in the rubble that show the direct connection between high profile fashion labels and the deaths in the collapse.
Almost three years have passed by since that utter disaster, still many people 'working' there that day are missing and - most importantly - nothing has really changed. Corporate labels continue to exploit our planet for the sole sake of making money, lobby with mainstream media to make this stories disappear in a blow and sponsor marketing campaigns to avoid mass-reflection and change.
Many designers, for instance, have complained that Fast Fashion has reduced conceptual originality within the clothing industry in order to produce a higher volume of garments and accessories. Zara, for example, churns out 10,000 new items every year; most boutique designers, by comparison, release between 50 and 100 pieces.
The Fast Fashion trend has also led to environmental concerns. Every year, the clothing industry produces 2 million tons of waste, emits 2.1 million tons of carbon dioxide, and uses 70 million tons of water; these figures have significantly risen in the years since Fast Fashion became a retailing standard. To make matters worse, the quality of these garments is typically so low that most are discarded or donated to charity by the wearer within two years of the original purchase.
When Coco Chanel spoke the words " Fashion passes, Style remains" she couldn't have known how relevant it would be 50 years on... With every season we see more colours, collections and styles than ever before. Although fashion moves faster and faster, the concept of clothing hasn't change much over 100 years... textiles still cover bodies and signify social code, fabrics are still sawn with needles and sold in stores. Maybe, it doesn't make sense to disrupt a 1.7 trillion dollar industry, but shouldn't there be something more progressive than design and style changes? Shouldn't there be innovation that alters the entire concept of clothing?
The current model known as Fast Fashion has caused the consumption of textile to increase a staggering 47% from 2000 to 2010. This relentless production and consumption had much higher costs on the environment...
Ready for it or not, the concept of clothing is going to change and whether it moves in the direction of technology, biology, sustainability, all of the above, or something completely different, nobody can know. But once the dust is settle, we will reflect on this time and think that the way we ended up with was obvious....
However, the role we play in making this changes happen is completely up to us! As makers we - and many other brands out there - have already committed ourselves to provide ethical and sustainable alternatives to almost everything that the consumerism system has to offer. Now is time for you to make your own choices, take your part of responsibility and get curious on whether or not the processes and materials that bring your garments and accessories to life are truly safe - for both yourself and the ecosystem you belong to.
The Next Black is a documentary film about some of the people behind the scenes who are working to shape the next big step in the clothing industry. Please find the time to watch it. And do your best to make this change happen!
Bottoms up & Ceramics ON
We are all artists... Some of us recognise it, some of us don't!
That's because since childhood we are trained to abide the rules, be productive and fit in and along this process we lose contact with ourselves and our creative abilities, becoming more and more focused on tasks, results and rewards.
We are taught to compare ourselves to others and compete with each other for fame and success. We are constantly required to set objectives and achieve them in order to be proud of ourselves – or even worse, to make others proud of ourselves. We are asked to prove our skills and show off our talent without never being given the chance to find out what our talent really is.
We are deceptively led to think of artists as those people on TV who are living the dream-life – doing what they like, being famous and getting often very reach.
But reality is different, big times!
Reality is, that too often those who have the fortune to get to know their talent and tap into that creative space where they can really feel alive, never see that talent recognised and are instead regarded as slackers!
Reality is that as an artist, it is terribly hard to make a living, and while busy making a living it is terribly hard to get in touch with the artist that is within us!
However, by no means, this can be a reason to stop trying. Creativity is what makes us humans, and our dreams are what make our lives worth living!
Whether you are an artist struggling to have your voice heard or a lost soul struggling to find the way to unleash your true potential, always remember that YOU ARE AMAZING and...DREAM, DREAM DREAM!!
Need more motivation to believe in yourself and keep your dreams alive? Please watch this beautiful and inspiring video realised by Maximus Thor!
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Bottoms up & Ceramic ON!