When Coco Chanel spoke the words " Fashion passes, Style remains" she couldn't have known how relevant it would be 50 years on... With every season we see more colours, collections and styles than ever before. Although fashion moves faster and faster, the concept of clothing hasn't change much over 100 years... textiles still cover bodies and signify social code, fabrics are still sawn with needles and sold in stores. Maybe, it doesn't make sense to disrupt a 1.7 trillion dollar industry, but shouldn't there be something more progressive than design and style changes? Shouldn't there be innovation that alters the entire concept of clothing?
The current model known as Fast Fashion has caused the consumption of textile to increase a staggering 47% from 2000 to 2010. This relentless production and consumption had much higher costs on the environment...
Ready for it or not, the concept of clothing is going to change and whether it moves in the direction of technology, biology, sustainability, all of the above, or something completely different, nobody can know. But once the dust is settle, we will reflect on this time and think that the way we ended up with was obvious....
However, the role we play in making this changes happen is completely up to us! As makers we - and many other brands out there - have already committed ourselves to provide ethical and sustainable alternatives to almost everything that the consumerism system has to offer. Now is time for you to make your own choices, take your part of responsibility and get curious on whether or not the processes and materials that bring your garments and accessories to life are truly safe - for both yourself and the ecosystem you belong to.
The Next Black is a documentary film about some of the people behind the scenes who are working to shape the next big step in the clothing industry. Please find the time to watch it. And do your best to make this change happen!
Bottoms up & Ceramics ON
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