On a recent afternoon during New York Fashion Week 2017, models, photographers, designers, and stylists took a break to come together and make a united and defiant statement against Trump's executive order restricting immigration from seven, predominantly Muslim countries.
Under art direction of Kloss Films, 80 of fashion’s most recognizable faces - including models Anja Rubik, Adriana Lima, Doutzen Kroes, Maria Borges and Winnie Harlow; photographers Inez van Lamsweerde and Mario Sorrenti; designers Diane Von Furstenberg, Joseph Altuzzarra and Edward Enninful; and fashion activist Bethann Hardison - have proudly stated "I am an immigrant" before the lens and contributed to the production of a short film that will hopefully help creating awareness on the matter.
The video is part of a Wmagazine editorial elaborated by Katherine Cusumano and the effort is part of a series of web content covering the intersection of fashion and politics.
This is a notewhorty events for the fashion idustry that seems to have become aware of being not just a meaningless trendsetter but an intimate form of expression in everyone's daily life and therefore a powerful source of political inspiration.
As an international brand conceived in London and manufactured in Italy, YOJO - as probabily the whole fashion design industry - thrive on cultural diversity and dialogue and therefore stand absolutely against every form of racism and xenophobia... even if triggered by terror.
Let's be people and global citizens first and then fashion professionals. The world needs unity towards change... let's stay united.
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June 15, 2017
I absolutely love this piece! The video was so simple, but the message was profound and beautiful. Some of the people featured I had no idea were immigrants, but I am so glad I watched. I love what this brand stands for and I hope it grows and flourishes forever.