YOJO is an independent design studio, hence, contemporary fashion label conceived in London and sustainably handmade in Italy. Through founder and designer Joe Sorrentino’s interest in art, designs, photography and cultural diversity, YOJO employs an unconventional and multidisciplinary approach to create elegant and iconic fashion accessories for men and women.
The YOJO hallmark is defined by the experimental use of ceramics - a completely eco-friendly material that for millennia has drawn the attention of designers and creatives alike across a wide variety of industries, but fashion.
Combining traditional sartorial techniques with futuristic conceptual visualisations and a structural approach to perfectionism, the brand mission is to re-design classic accessories with a contemporary twist… elaborated at the essence, but minimalist at glance.
With a strong commitment towards sustainable materials and collaborations with independent Italian artisans, YOJO is a label created for the next ethically aware generation.
With the silk and ceramic collection, the label has also embraced modularity and waste reduction to provide clients with effortless tailor-made accessories allowing freedom of choice, custom aesthetics and piece of mind during one’s evolution towards conscious awareness.