MISSION AND VISION
With a strong commitment towards sustainable materials and collaborations with independent Italian artists, YOJO is a label created for the next ethically aware generations.
The brand vision is that fashion will no longer be just a way to show off wealth and status quo, rather a coherent way to visually communicate much more about their own inner self and personality.
Based on this powerful idea, the brand mission is to keep creating meaningful quality products that could resonate with a creative audience sharing our values and our desire for change.
With a direct-to-customer model, the brand aims to reduce all the money wastes in the distribution chain and propose high-quality designs at a fair price.