Liquid error: Could not find asset snippets/geolizr-api.liquid
YOJO pre-launch OXYMORON at PURE LONDON. The collection of silk and ceramic accessories is coming soon.

PURE LONDON 2017 | WHAT'S ON

February 08, 2017

The 41st edition of Pure London is just a few days away. The nordic minimalist venue of Olympia Park in central London is ready to host thousands of emerging and trendsetting designer brands to present their collections to industry experts and media.

The UK's leading fashion show organised by Asciental Events and sponsored by industry giants such as DRAPERS, WGSN and HOUSE OF SOLO will pool together press, bloggers, influencers, brands and retailers in a 3-day fashion marathon.

Special hosts of the show will be Alexandra Shulman - Editor in Chief of British Vogue since 1992 - Sasha Wilkins - Blogger and Consultant at Liberty London Girl - and Sara Maggioni - Director of Retail and Buying at WGSN.

With an intricate theme named “Saturated Soul”, the Pure team is also introducing for the first time ever in the histroy of the show a CONCEPT section featuring premium high-end yet unconventional brands. Other intriguing must-see sections will be emerging designers and spirit.

 

The fashion event will also see a number of ready-to-wear-cutwalks showcasing a number of brands handpicked by the team of stylists at The Production Team and directed by Amy Moosah. Moodboards Theme of the cutwalks will be 'Earthed', 'Design Matters',  'Nocturne' and 'Infusion' with YOJO selected for 3 out of 4 themes.

PURE LONDON 2017 fashion catwalk earthed theme by the production team uk and featuring YOJO

PURE LONDON 2017 fashion catwalk design matters theme by the production team uk and featuring YOJO

PURE LONDON 2017 fashion catwalk nocturne theme by the production team uk and featuring YOJO

PURE LONDON 2017 fashion catwalk infusion theme by the production team uk and featuring YOJO

As for every season the event has attracted an incredible amount of enthusiasm, but this year partecipation is particularly expected to reach record numbers with a massive influx of international characters landing in the fashion capital for the weekend.

We will be at stand G68 of the CONCEPT SECTION (MAIN HALL) eager to show you production samples of  our  man and woman collection of silk and ceramic accessories.

Come and see us or drop us an email at info@yojolimited.com to book a slot in advance.



Leave a comment

Liquid error: Could not find asset snippets/geolizr-redirect.liquid