YOJO is an independent design studio, hence, contemporary fashion label conceived in London and sustainably handmade in Italy. Through founder and designer Joe Sorrentino’s interest in art, designs, photography and cultural diversity, YOJO employs an unconventional and multidisciplinary approach to create elegant and iconic fashion accessories for men and women.
The YOJO hallmark is defined by the experimental use of ceramics - a completely eco-friendly material that for millennia has drawn the attention of designers and creatives alike across a wide variety of industries, but fashion.
With a strong commitment towards sustainable materials and collaborations with independent Italian artisans, YOJO is a label created for the next ethically aware generation.
The concept behind the OXYMORON collection was to re-design classic accessories with a contemporary twist… elaborated at the essence, but minimalist at glance. To accomplish such a design challange, the brand combined the clean minimalist look of ceramics with the elegant classy drapes of silk and created a line of man and woman accessories preserving the past whilst pushing forward.
With the OXYMORON collection, the label has also embraced modularity and waste reduction to provide clients with effortless tailor-made accessories allowing freedom of choice, custom aesthetics and piece of mind during one’s evolution towards conscious awareness.
OXYMORON will be launching on kickstarter at the end of March and to galvanise the audience the label has developed a web app
revolutionising the whole referral programme. Essentially, the brand has turned the old one-in-a-million winner model in a much more transparent and engaging 'game' where every subscriber earns free products as soon as they start sharing the project with their network. The concept is simple: the more you share , the more you get.
YOJO | BEYOND THE ORDINARY