PRESS ROOM

YOJO is an independent design studio, hence, contemporary fashion label conceived in London and sustainably handmade in Italy. Through founder and designer Joe Sorrentino’s interest in art, designs, photography and cultural diversity, YOJO employs an unconventional and multidisciplinary approach to create elegant and iconic fashion accessories for men and women.
 
The YOJO hallmark is defined by the experimental use of ceramics - a completely eco-friendly material that for millennia has drawn the attention of designers and creatives alike across a wide variety of industries, but fashion.
 
With a strong commitment towards sustainable materials and collaborations with independent Italian artisans, YOJO is a label created for the next ethically aware generation.
 
The concept behind the OXYMORON collection was to re-design classic accessories with a contemporary twist… elaborated at the essence, but minimalist at glance. To accomplish such a design challange, the brand combined the clean minimalist look of ceramics with the elegant classy drapes of silk and created a line of man and woman accessories preserving the past whilst pushing forward.
 
With the OXYMORON collection, the label has also embraced modularity and waste reduction to provide clients with effortless tailor-made accessories allowing freedom of choice, custom aesthetics and piece of mind during one’s evolution towards conscious awareness.
 
OXYMORON will be launching on kickstarter at the end of March and to galvanise the audience the label has developed a web app revolutionising the whole referral programme. Essentially, the brand has turned the old  one-in-a-million winner model in a much more transparent and engaging 'game' where every subscriber earns free products as soon as they start sharing the project with their network. The concept is simple: the more you share , the more you get.
 
YOJO | BEYOND THE ORDINARY
Press coverage
"Suitable for men and women alike, the various pieces from the YOJO 'OXYMORON' collection are crafted from ceramic and silk materials that are sustainably made in Italy. The various pieces are modular, modern and ideal for adding an unexpected style element to your outfit rather than settling for the usual accoutrements."
The YOJO 'OXYMORON' Wearable Art Accessories are Modern
TREND HUNTER
"In addition to their unique style, the OXYMORON collection is sustainable and made by hand in Italy. With this, the creators ensure perfection in their products."
OXYMORON - Ceramic & Silk Accessories
GADGET FLOW
"Sublime has found three unconventional Italians that make the most tasteful fashion accessories out of ceramics to last a lifetime"
BEYOND THE ORDINARY
SUBLIME MAGAZINE - April 05, 2017
"When Italian style meets ancient ceramic techniques... We're loving YOJO, a completely unique kind of #ethicalfashion brand that creates elegant ceramic accessories"
YOJO: The Elegance of Earthenware Fashion
ELUXE MAGAZINE - April 01, 2017
The Awards
BEST SUSTAINABLE DESIGN
The Team
Joe Sorrentino
Founder & Designer
joe.sorrentino@yojolimited.com
Rossana Castaldo
Manager
rossana.castaldo@yojolimited.com
Danilo La Russa
Creative Director
danilo.larussa@yojolimited.com
The Partners
SPONSORSHIP
NOT JUST A LABEL (NJAL) is the world's leading designer platform for showcasing and nurturing today's pioneers in contemporary fashion.
SPONSORSHIP
The Way of Living 24 is a global space for designers and artists featuring independent labels with unique and high quality products.
Videography
The Brand
What Our Customers Say
★ ★ ★ ★ ★
"YOJO’s design concept is genius in its semplicity. It’s a crossover between fashion and interior design."
Giulio D’Alessio, Stylist at Moschino, Milan
★ ★ ★ ★ ★
"It’s unconventional thinking of ceramics as a wearable material. But this is the brilliance of the OXYMORON collection."
Gianpaolo Tucci, Founder and Designer at Atelier About, Berlin
★ ★ ★ ★ ★
"YOJO’s product line is undeniably unique. I am absolutely crazy mad about their spectacular ties and bow ties. Quality, modularity, sustainability... this what the industry truly needs."
Tommy Lee, Menswear SME at Pure Fashion Show, London
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