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YOJO is an independent design studio, hence, contemporary fashion label conceived in London in 2017 and sustainably handmade in Italy.
Through founder and designer Joe Sorrentino’s interest in art, designs, photography and cultural diversity, YOJO employs an unconventional and multidisciplinary approach to create relevant and iconic accessories for men and women.
The YOJO hallmark is defined by the experimental use of ceramics - a completely eco-friendly material that for millennia has drawn the attention of designers and creatives alike across a wide variety of industries, but fashion.
With a strong commitment towards sustainable materials and collaborations with independent Italian artists, YOJO is a label created for the next ethically aware generations.
The brand vision is that fashion will no longer be just a way to show off wealth and status quo, rather a coherent way to visually communicate much more about their own inner self and personality.
Based on this powerful idea, the brand mission is to keep creating meaningful quality products that could resonate with a creative audience sharing our values and our desire for change.
With a direct-to-customer model, the brand aims to reduce all the money wastes in the distribution chain and propose high-quality designs at a fair price.
